EIGHT Beer & Troy Aikman - Oklahoma Launch with Capital Distributing
When NFL legend Troy Aikman steps into the brewing game with EIGHT Beer, it's clear this is no ordinary celebrity endorsement. This venture is the culmination of two years of meticulous development and a testament to Troy's commitment to excellence, a trait he's carried through from the gridiron to the grain. In February, as Oklahoma opened its arms to EIGHT Beer, The House Creates was there to capture every thrilling moment.
A Marathon of Media and Momentum
Our mission spanned multiple iconic Oklahoma locations, from the bustling corridors of Capital Distributing Warehouse to the vibrant scenes at Twin Peaks, On-Cue, and Crest. Our photo and video teams kept pace, capturing the essence of EIGHT—crafted with organic grains, antioxidant-rich hops, and zero sugars. Each shoot was a display of precision, energy, and authenticity, mirroring the quality and integrity of the product.
The end of the shoot shifted our focus to rapid delivery. We produced a comprehensive b-roll package, tailored not only for EIGHT and Capital Distributing but also for immediate press distribution, ensuring the buzz created during the event continued to grow.
Collaboration Is the Name of the Game
The success of this large-scale project was built on a foundation of teamwork and expert collaboration. Tristan Torres of Capital Distributing provided invaluable industry insights that shaped our approach to each location and shot. Nicole Naifeh Tobin from Rise Communications and Tracey Zeeck from Zeeck PR were pivotal in crafting the narrative and executing the outreach that catapulted EIGHT into the spotlight.
Zeeck PR orchestrated an aggressive media blitz that featured EIGHT across eight TV stations, six print outlets, and an upcoming podcast. Tracey Zeeck remarked on the energy and passion of the EIGHT team: "For two straight 12+ hour days, I watched in awe as their hard-working team met nonstop with local media, distributors, and retailers, bringing genuine excitement to every interaction."
The Result? A Launch to Remember
The collective efforts of everyone involved led to a phenomenally successful launch. EIGHT's philosophy of "no shortcuts, no excuses" resonated not just through its branding but also through the individuals dedicated to bringing this beer to market. The extensive media coverage and the buzz at each event underscored the quality of the product and the commitment of the team.
The House Creates not only documented this significant milestone but also celebrated the community spirit that welcomed a game-changing product into the craft brewing world. Cheers to EIGHT Beer’s triumphant launch, to the new fans it has garnered in Oklahoma, and to the promise of continued excellence in the world of craft brewing. Here’s to many more celebrations, sips, and stories. 🍻
Credits:
Client(s): Capital Distributing and EIGHT Beer
Collaborations: Rise Communications and Zeeck PR
The House Creates: Chris Cox, Ian Weston, Lizette Casas
Services: Photography, Videography, Pre-Production, Rush Delivery
